A PHP Error was encountered

Severity: Notice

Message: Only variable references should be returned by reference

Filename: core/Common.php

Line Number: 272

A PHP Error was encountered

Severity: Warning

Message: Creating default object from empty value

Filename: models/snippets_m.php

Line Number: 100

PTS Computer Network Services | Online Ad Spending | Blog

link.png Online Ad Spending← Back

Online Ad Spending

Five Companies Control 64%

chartAn interesting piece of data from Darren Herman: Just five companies control 64% of all online spending. And it's Google who controls 46% of all online spending.

One thing to note, says Herman: "With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape."You can see Darren's complete breakdown of Total Revenues if you click here.