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Online Ad Spending
Five Companies Control 64%
An interesting piece of data from Darren Herman: Just five companies control 64% of all online spending. And it's Google who controls 46% of all online spending.
One thing to note, says Herman: "With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape."You can see Darren's complete breakdown of Total Revenues if you click here.